The Peanut Vendor

The Peanut Vendor
The Peanut Vendor
The Peanut Vendor
The Peanut Vendor
The Peanut Vendor
The Peanut Vendor
The Peanut Vendor
The Peanut Vendor
The Peanut Vendor

info

The National Peanut Board struggled with relevance on social media. We were tasked with creating a social media presence on Twitter that fostered a conversation younger audiences wanted to be part of. We accomplished this by creating the Peanut Vendor, a brand persona whose voice is simple, honest and a little salty. The Peanut Vendor speaks on behalf of the National Peanut Board on topical, influential, and conversational subjects. My role on this project was primarily art director, and I also concepted ideas for tweets as well as writing some of the copy.

National Peanut Board