A year after the redirection of the National Peanut Board’s marketing strategy to point to millenials, the organization was looking to update their brand’s identity next. Having prior difficulties with not being viewed as a board of farmers from the United States, NPB wanted their branding to present as just that.
This is where the conception of “America’s Peanut Farmers” has come from. The logomark itself speaks as being proud of the peanut and of the country that grows them. The 11 dots on the logomark signify the states of America’s Peanut Belt where all of the crop is grown.
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