L’Amitié’s Chateau Vin is a brand of wines proud to be of the Côtes du Rhône region in France. The exterior of the bottle was been designed to reflect that important piece of branding. The insight of the design of the label was to play off of the desire to explore wines in store. When examining the exterior, the viewer receives the payoff of the label forming a river that runs through the region of it’s origin, Côtes du Rhône.
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