A Fest for Everything
A Fest for Everything
A Fest for Everything
A Fest for Everything
A Fest for Everything
A Fest for Everything
A Fest for Everything

Wisconsin looks good.

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Look Book

Every year as music festival season rolls around, beyond the hype of lineups and headliners, fashion tends to become arguably the most important part of festival culture.


So Travel Wisconsin took this known subject and gave it a spin to get neighboring metropolitan areas to consider traveling to The Dairy State. A fun, tongue-in-cheek campaign was made containing all of the latest trends for the summer’s Wisconsin festivals. With the creation of physical look books to wild postings, Wisconsin became a part of a hyped culture already in existence.


  • Client Travel Wisconsin
  • Disciplines Concepting, Art Direction
  • Copywriter Miki Turner
  • Year 2019