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farmers markets ⟶ local markets

Breadman Labels

Breadman Labels

Breadman Standards Manual

Breadman Standards Manual

Breadman Standards Manual

Breadman Social
Breadman Social

Breadman is a small yet mighty company founded on a family tradition of baking homemade classic breads, cookies, and sweets. The task was to ensure the brand stays true to their roots and maintain a look and feel of homemade, all-natural products while still standing out amongst the competition at local farmers markets. I accomplished this by incorporating a heavy influence of Swiss Design practice to ensure the message was simple, yet significant. The result was a no fluff, no frills brand identity much like the company itself.


  • Client Breadman Baking Co.
  • Disciplines Art Direction, Brand Identity
  • Year 2012