Breadman is a small yet mighty company founded on a family tradition of baking homemade classic breads, cookies, and sweets. The task was to ensure the brand stays true to their roots and maintain a look and feel of homemade, all-natural products while still standing out amongst the competition at local farmers markets. I accomplished this by incorporating a heavy influence of swiss design practice to ensure the message was simple, yet significant. The result was a no fluff, no frills brand identity much like the company itself.
Designer. Midwestern. Let’s talk.Résumé